somehow being profitable has a bad reputation in the startup world. profitable businesses are often referred to as “lifestyle” businesses.

for us being and staying profitable is the ultimate entrepreneurial freedom. when you are #intheblack you work on your agenda and not someone else’s. it means that you can build a business at your own pace.

startups get celebrated for closing new funding rounds all the time. whereas a funding might be an indicator that you are building something valuable, profits are direct testament.

the ultimate purpose of a company is to continuously deliver value and delight customers. being #intheblack shows that you are doing a good job at it.

being profitable should be cool and celebrated. this is to all entrepreneurs that focus on being #intheblack and running their businesses on their own terms.