somehow being profitable has a bad reputation in the startup world. profitable businesses are often referred to as “lifestyle” businesses.
for us being and staying profitable is the ultimate entrepreneurial freedom. when you are #intheblack you work on your agenda and not someone else’s. it means that you can build a business at your own pace.
startups get celebrated for closing new funding rounds all the time. whereas a funding might be an indicator that you are building something valuable, profits are direct testament.
the ultimate purpose of a company is to continuously deliver value and delight customers. being #intheblack shows that you are doing a good job at it.
being profitable should be cool and celebrated. this is to all entrepreneurs that focus on being #intheblack and running their businesses on their own terms.
Shabnam Fahimi-Weber, Takuta -ENT Research, Germany, –